Advertising industry watchdog Advertising Standards Council of India (ASCI) has signed a memorandum of understanding (MoU) with the ministry of ayurveda, yoga and naturopathy, unani, siddha and homoeopathy (AYUSH) in New Delhi on Friday to crack the whip on misleading ads.
The ministry will also redirect complaints against misleading advertisements they receive to ASCI, which will be reviewed using the regulator’s code and guidelines.
Any advertisement related to ayurveda, yoga and naturopathy, unani, siddha and homoeopathy medicines, treatment and related services across print and electronic media will now be monitored by ASCI.
This partnership will also be supported locally from the state licencing authorities and centrally through the ministry.
AYUSH is among top three sectors where we find a high incidence of misleading advertisements.
Some of these ads claim to treat certain diseases which are in violation of the Drugs and Magic Remedies Regulations. It has been a major cause of concern.
This partnership will provide the necessary support to our efforts in effectively curtailing misleading advertisements in this sector