Gobindobhog rice, a speciality from Burdwan district of West Bengal, has got the geographical indication (GI) status.
As a result of getting the GI tag, as the certification is also called, rice from other regions or rice of other varieties cannot be branded as ‘Gobindobhog’. Hence, the marketability of the rice would be strengthened, for the local, national and international markets.
Gobindobhog is a rice cultivar from West Bengal. It is a short grain, white, aromatic, sticky rice having a sweet buttery flavor.
It derives its name from its usage as the principal ingredient in the preparation of the offerings to Govindajiu, the family deity of the Setts of Kolkata.
The rice has several advantages. It is cultivated late and therefore not much affected by rains. It is less prone to pests as well. The productivity per area is high and farmers get better prices for Gobindobhog rice.
About GI tag:
GI is covered under the Intellectual Property Rights and the Trade Related Aspects of Intellectual Property Rights.
A GI tag certifies the origin of a product or produce from a particular region as the quality or other features of the product is attributable only to the place of its origin.
The tag helps farmers or manufacturers, as the case may be, to get a better price in the market.